Agree 100% re: frog club -- and I think that's partially why so many not favorable reviews and pieces are coming out about it now. The Row to me is a bit different. When I tried to find who went to the show, I could barely find anyone - maybe 2-3 people. And they mostly shared stories from the show, not pictures of the notebook and the pencil that were given out which could be clout attributes like the frog club sticker (saw the pencil only a few days ago on someone's story and it's chic haha). Plus, I honestly loved the conversations The Row started in the industry that week!
Good point. One thing I was thinking about, which I couldn’t articulate cleanly, is that The Row seemingly did this once, as a moment, as true ephemera. That feels more intentional than a place like FC that renders it a gimmick as an Everpresent feature. Both, to be clear, are smart marketing, and both can only happen successfully with a brand that is trusted. Curious to see how more brands recreate it.
Agree 100% re: frog club -- and I think that's partially why so many not favorable reviews and pieces are coming out about it now. The Row to me is a bit different. When I tried to find who went to the show, I could barely find anyone - maybe 2-3 people. And they mostly shared stories from the show, not pictures of the notebook and the pencil that were given out which could be clout attributes like the frog club sticker (saw the pencil only a few days ago on someone's story and it's chic haha). Plus, I honestly loved the conversations The Row started in the industry that week!
Good point. One thing I was thinking about, which I couldn’t articulate cleanly, is that The Row seemingly did this once, as a moment, as true ephemera. That feels more intentional than a place like FC that renders it a gimmick as an Everpresent feature. Both, to be clear, are smart marketing, and both can only happen successfully with a brand that is trusted. Curious to see how more brands recreate it.
yesss I agree!