What Barbie Movie Teaches Us
A Weekend Morning Read
The Barbie Movie comes out this weekend. As the Barbie trailer says, “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.”
This week, I took to Forbes to write about what I think Barbie, and her Movie, manifest for women today. I also relay some predictions about what this successful use of female-focused, nostalgia-rich IP means for future film and product lines.
Click over to read the full piece - and let me know what you thought of the movie!
